Adsense and Adwords strategy
Google Adwords is an online program and also a method of making money from Google Ads on our site.
It allows publisher sites to display ads related to the website content. Every click is assigned a value. Accordingly, the revenue generated is earned by the website owner. AdSense lets website owners make money easily and fast without even selling anything.
On the other hand, Google Adsense allows advertisers to signup and reach their customers in the fastest and smoothest way possible. The various tools like Keyword Advisor, Ad Placement, Ads Diagnostic Tool, Conversion Tracking help us manage our campaigns easily.
Introducing video ads
Introducing the newest member of the AdSense ad family--click-to-play video ads. Video ads will compete in the same auction as text and image ads for placement on your site.Video ads open your site up to a whole new type of advertising that is engaging and highly relevant for your users.
The biggest advantage is that these ads are relevant and donot distract the reader from reading the site content. Infact they provide additional links and information. The ads are available in all formats and colors to fit the best look and placement on a web page. Google technology grasps the distinctions, so you get more targeted ads by filtering them from meta descriptions, page title and content.
Just apply for it if you have a site getting more than half a million hits a day. Google takes care of the rest.